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The Coincidence of Musique |
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Dec.2004 | Phocas.net
(see article)
by Brent Crampton
photos by Misha
With the every internet slob to zoo animal coming out with a
website, it is no surprise that domain names are hard to come by.
But what are the chances two entrepreneurs would be looking for
the same domain name, at the same time, in the same city?
That's what happened when Dan Pieper wanted to start a website
for free music downloads, and Ethan Bondelid began a website
to promote his electronic music production company.
To break it down, over a year and a half ago, Pieper bought the
UltraMusique.com domain, and then soon after, went to buy the
EssentialMusique.com domain. Unfortunately, by the time Pieper
got to it, Essentialmusique.com it had been bought by Bondelid,
just minutes before. Oddly enough, Bondelid originally wanted
the website url for his company, Musique, to be
Ultramusique.com. Since Pieper had already bought the website,
Bondelid went for EssentialMusique and snatched it up just
before Pieper could.
Confusing?
It was also confusing to Omaha natives when the two websites
came out at the same time. "I had people coming up to me
thinking that I was the guy throwing the boat parties" Pieper
said. "All along they were just confusing me with Bondelid's
company."
Pieper and Bondelid didn't know each other at the time of
the domain name incident. As word traveled around, they soon
made acquaintances. Strangely enough, both websites were
focused on the same types of music, mainly various genres of
house with hints of breaks and techno. The difference was
they covered different aspects of the industry. According to
LJ Munz, the web designer for UltraMusique.com, Ultra's main
feature was providing high quality mix sets of local and
international deejays. Everyone from international deejays
such as Carl Cox, Hernan Cantaneo and Sasha, to local guys
like Myth, Slick Cell and Glenn Okada. Through the past
year, UltraMusique.com has recently gained an hit count
of 1,000,000 a month, with most of the traffic coming from
an international crowd. Their biggest market, according to
Pieper, is coming from Germany, Brazil and Poland. These
are just a few of the far-away cities the site is attracting
through a grass-roots promoting tactic.
Bondelid's company, EssentialMusique, focused on local
events in Omaha. Whether it be weekly events at top notch bars
and clubs, or infamous one-offs events like the recent
"Something Wicked - Goth Ball", or any of the boat parties,
EssentialMusique was the company that brought electronic
music into the club scene in Omaha. Bondelid also successfully
brought some of Omaha's best talent under one roster, names
like Myth, Superstar Dj Lee and Wizzo.
Almost as if the two were destined to be together from day
one, EssentialMusique.com and UltraMusique.com have recently
merged together under Ultramusique.com. Now with local and
international traffic, the promotional company is looking to
be very promising.
"Our mission is to make Ultramusique more of a lifestyle web
site, rather than just music downloads and events" said
Bondelid. With a website focused on people interested in
the nightlife, fashion, art and music scene, they are striving
to bring about a new image and lifestyle, "instead of what's
been handed to them," said Bondelid.
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